The Goals of Effective Real Estate Marketing

Posted April 12, 2011

To successfully promote your property to the market, a comprehensive plan of targeted activities is essential. Our marketing program has three aims: Promote directly to prospective buyers Print advertising, such as flyers The Internet Yard sign Open houses for the public Other marketing activities such as agent’s tour Enlist the efforts of other real estate professionals The Prudential Real Estate Network Referral and relocation resources Multiple Listing Service (MLS) Direct promotion to other real estate professionals by agent tour and announcements Maintain communication with you Review the results of our marketing activities weekly Consult with you to fine-tune our marketing strategy, as needed

Tags: Marketing

More Articles

Related Articles

  • A time-honored business principal maintains that consumers generally base their buying decisions on emotion. Only later do they use logic, often to rationalize their emotional decisions. Homesellers, working closely with their agents, will pre...

      →   Keep Reading Value of Takeaways
  • Agents frequently suggest that homeowners paint before placing their homes on the market. Don’t be offended! Agents understand “color psychology,” which focuses on color’s effect on human behavior and emotion. Since people’s reaction to color is ...

      →   Keep Reading Psychology of Color in your home
  • When marketing efforts bring a purchase offer, your Prudential agent's role will be: Negotiate the agreement Explain the offer to you and answer your questions. Help you determine the best course of action by pointing out potential advantages and disadvantages...

      →   Keep Reading From Offer to Completed Sale

Other Categories