Prudential Preferred's Marketing Plan for Your Property

Posted April 12, 2011

The following marketing activities will promote your property to prospective buyers and their real estate professionals. Day 1 Enter into the MLS Enter into realtor.com Enter into additional meta-searchers and real estate websites Upload extra pictures for the featured listing E-mail sphere of influence property information sheet with photos and home features E-mail in-house Realtors property information sheet with photos and home features E-mail predominate Auburn area Realtors property information sheet with photos and home features Put up sign Put up lockbox Make flyer Put up flyer box Process file in office Answer calls/questions about property quickly and efficiently Schedule showings for any current customers in this price range Enter into Lucero (in-house listing database) Day 2 Deliver flyers Check listing on websites and databases Set a date to put your home on the weekly Realtor tour Schedule showings Day 3 Present listing to Prudential Preferred agents at our weekly office sales meeting Day 4 Follow up with Realtors that toured home. Ask for feedback. Day 5 Schedule weekend showings Week 2 Discuss with you timing of holding an Open House Schedule showings Email showing report Provide showings data Provide website hits data Week 3 Schedule Open House Schedule showings Week 4 Follow up with Realtors that have shown the property for price and show-ability feedback. Schedule showings Email showing report Provide showings data Provide website hits data Month 2 Provide showings data Provide website hits data Discuss feedback from other Realtors Discuss market conditions, including competition Discuss possible price adjustment Discuss additional marketing options Discuss additional Open Houses Schedule showings Month 3 Provide showings statistics Provide website hits statistics Discuss market conditions, including competition Discuss marketing strategy Discuss necessity of price adjustment

Tags: Prudential Preferred, Marketing

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