Auburn-Opelika Property Buying and Selling Articles

Value of Takeaways

Posted August 9, 2011

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A time-honored business principal maintains that consumers generally base their buying decisions on emotion. Only later do they use logic, often to rationalize their emotional decisions. Homesellers, working closely with their agents, will prepare their homes to evoke positive and personal emotions for those who come inside. They should also create “takeaways” that will keep those fond memories resonating in prospective buyers...

Tags: Selling, Marketing

Psychology of Color in your home

Posted June 30, 2011

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Agents frequently suggest that homeowners paint before placing their homes on the market. Don’t be offended! Agents understand “color psychology,” which focuses on color’s effect on human behavior and emotion. Since people’s reaction to color is immediate, color has a tremendous influence on the choices they make every day. “Color choices are very personal and when selling your home, it’s critical to appeal to the greatest number of potential buyers,” said Allegra Dioguardi, president of Styled and Sold Home Staging in New York...

Tags: Selling, Marketing

From Offer to Completed Sale

Posted April 12, 2011

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When marketing efforts bring a purchase offer, your Prudential agent's role will be: Negotiate the agreement Explain the offer to you and answer your questions. Help you determine the best course of action by pointing out potential advantages and disadvantages of the offer and clarifying the choices available to you. Prepare an Estimate of Net Proceeds based on the proposed price and terms. Negotiate through the buyer’s agent, and handle possible counter offers, to reach a final agreement that is favorable to you...

Tags: Prudential Preferred, Marketing

The Goals of Effective Real Estate Marketing

Posted April 12, 2011

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To successfully promote your property to the market, a comprehensive plan of targeted activities is essential. Our marketing program has three aims: Promote directly to prospective buyers Print advertising, such as flyers The Internet Yard sign Open houses for the public Other marketing activities such as agent’s tour Enlist the efforts of other real estate professionals The Prudential Real Estate Network Referral and relocation resources Multiple Listing Service (MLS) Direct promotion to other real estate professionals by agent tour and announcements Maintain communication with you Review the results of our marketing activities weekly Consult with you to fine-tune our marketing strategy, as needed

Tags: Marketing

Prudential Preferred's Marketing Plan for Your Property

Posted April 12, 2011

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The following marketing activities will promote your property to prospective buyers and their real estate professionals. Day 1 Enter into the MLS Enter into realtor.com Enter into additional meta-searchers and real estate websites Upload extra pictures for the featured listing E-mail sphere of influence property information sheet with photos and home features E-mail in-house Realtors property information sheet with photos and home features E-mail predominate Auburn area Realtors property information sheet with photos and home features Put up sign Put up lockbox Make flyer Put up flyer box Process file in office Answer calls/questions about property quickly and efficiently Schedule showings for any current customers in this price range Enter into Lucero (in-house listing database) Day 2 Deliver flyers Check listing on websites and databases Set a date to put your home on the weekly Realtor tour Schedule showings Day 3 Present listing to Prudential Preferred agents at our weekly office sales meeting Day 4 Follow up with Realtors that toured home...

Tags: Prudential Preferred, Marketing

Important Ways to Promote Your Property For Sale in Auburn Opelika

Posted April 12, 2011

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By providing peace of mind to prospective buyers, these steps can enhance the saleability of your property: Written disclosure A written property disclosure statement will give buyers a clear understanding of this property and the surrounding neighborhood. Home warranty A home warranty can give prospective buyers peace of mind by providing repair-or-replace coverage of major home operating systems and appliances...

Tags: Marketing, Selling

The Dangers of Overpricing

Posted April 12, 2011

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An asking price that is beyond the Auburn-Opelika market price range can adversely affect the marketing of a property. Fewer buyers are attracted, and fewer offers received. Marketing time is prolonged, and initial marketing momentum is lost. The property attracts “lookers” and helps competing houses look better by comparison. If a property does sell above true market value, it may not appraise, and the buyers may not be able to secure a loan...

Tags: Auburn, Opelika, Marketing

Americans confident in recovery of real estate market

Posted April 7, 2011

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Auburn, Alabama— The majority of America’s potential homebuyers and sellers -- 68 percent -- believe that the real estate market and property values will recover in the next year or two, according to a new survey by Prudential Real Estate and Relocation Services, a Prudential Financial, Inc. [NYSE:PRU] company. This exceeds the 47 percent of Americans who expected house prices would rise in a similar survey conducted in April 2010, underscoring a more bullish outlook for the real estate market today...

Tags: Marketing, Prudential Preferred

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