Auburn-Opelika Property Buying and Selling Articles
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Agency Relationships
Posted April 12, 2011
When real estate professionals work with sellers and buyers, “agency” relationships are established. As you start working with a real estate professional, please ask for a clear explanation of the current agency laws in Alabama, so that you understand these important issues. There are three kinds of agency relationships: Seller’s agent A “seller’s agent” represents the interests of the seller and has a fiduciary responsibility of reasonable care, loyalty, confidentiality and disclosure to the seller...
Tags: Buying, Selling, Prudential Preferred, Auburn
From Offer to Completed Sale
Posted April 12, 2011
When marketing efforts bring a purchase offer, your Prudential agent's role will be: Negotiate the agreement Explain the offer to you and answer your questions. Help you determine the best course of action by pointing out potential advantages and disadvantages of the offer and clarifying the choices available to you. Prepare an Estimate of Net Proceeds based on the proposed price and terms. Negotiate through the buyer’s agent, and handle possible counter offers, to reach a final agreement that is favorable to you...
Tags: Prudential Preferred, Marketing
Prudential Preferred's Marketing Plan for Your Property
Posted April 12, 2011
The following marketing activities will promote your property to prospective buyers and their real estate professionals. Day 1 Enter into the MLS Enter into realtor.com Enter into additional meta-searchers and real estate websites Upload extra pictures for the featured listing E-mail sphere of influence property information sheet with photos and home features E-mail in-house Realtors property information sheet with photos and home features E-mail predominate Auburn area Realtors property information sheet with photos and home features Put up sign Put up lockbox Make flyer Put up flyer box Process file in office Answer calls/questions about property quickly and efficiently Schedule showings for any current customers in this price range Enter into Lucero (in-house listing database) Day 2 Deliver flyers Check listing on websites and databases Set a date to put your home on the weekly Realtor tour Schedule showings Day 3 Present listing to Prudential Preferred agents at our weekly office sales meeting Day 4 Follow up with Realtors that toured home...
Tags: Prudential Preferred, Marketing
Prudential Preferred Homeselling Process
Posted April 12, 2011
Selling a house typically includes many of the following elements. Your Prudential Preferred Agent will be your resource and guide you every step of the way and will be your point of contact. Initial Consultation Determine your needs and priorities Review “agency” choices and select appropriate working relationship Discuss Marketing Plan Establish Pricing Strategy Design and Implement Marketing Plan Complete home enhancement recommendations Carry out scheduled marketing activities Show the property to brokers and prospective buyers Communicate with you on a regular basis Monitor results of marketing activities Modify Marketing Plan and Pricing Strategy as necessary Review Offer and Reach Agreement with Buyer Buyer’s real estate professional presents offer Discuss and clarify proposed terms and conditions Negotiation; possible counter offers Reach final agreement Complete Settlement Process (per purchase contract) Deposit of buyer’s earnest money Sign documents Title search; preliminary title report to buyer Inspections Removal of remaining contingencies Buyer’s final walk-through of property Loan funding/balance of funds from buyer Recording of title Relocation of seller; possession of property by buyer After-sale Service Help you find your next home, as needed Assist you with relocation, as needed Provide resources for other after-sale homeowner needs
Tags: Prudential Preferred
Americans confident in recovery of real estate market
Posted April 7, 2011
Auburn, Alabama— The majority of America’s potential homebuyers and sellers -- 68 percent -- believe that the real estate market and property values will recover in the next year or two, according to a new survey by Prudential Real Estate and Relocation Services, a Prudential Financial, Inc. [NYSE:PRU] company. This exceeds the 47 percent of Americans who expected house prices would rise in a similar survey conducted in April 2010, underscoring a more bullish outlook for the real estate market today...
Tags: Marketing, Prudential Preferred
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